Bloody Hell Brennan is a blog written by Katie Brennan; actress, singer and all round good-time-gal. She describe’s it as ‘generally blogging about being a penniless arts graduate living and working in London’ and likes funny things and gin. Her brief for her blog branding and business cards was simple; ‘pretty with an edge’; further discussion lead to the working up of several concepts and the one above being her favourite. The diamond shaped holding device is inspired by the Hendricks’ gin label, with the name and secondary elements using classic serif typefaces. The dot background was chosen to add a lighter and more ‘girly’ feel, but not be so bold as to take away from the main logo.