To launch their new range of cereals Ella’s Kitchen sent out 3 die-cut mailers. Each of these showcased the entire 6 product range and then had a focus on stage specific products. The DMs were sent to friends of Ella’s and targeted to parent’s with children of relevant ages. The kitchen scene inside the piece was illustrated especially for this mailer and is a major departure from the Ella’s outdoor world. It has subsequently be used in other Ella’s communications and within their cookbook.